Amazon Brand Registry in India

Registering with Amazon means expanding your business options. Amazon is one of those platforms that can leverage your business to the next level. Indeed, Amazons help you increase your audience and double your clientele. It is a path that could let you explore the ingenuity of doing business. Well, here we will be explaining how to get the Amazon brand registry.

Before we do, just buckle up to enjoy a wide stream of the audience that will be flowing towards your venture shortly.

As said, Amazon is a wonderful place to bring your brand on. And the success you can achieve with Amazon is indescribable. Additionally, it is one of the safest ways to run a business. Amazon is keen on the safety and security of your brand.

This article includes information on:

• How to get the Amazon brand registry in India?
• Why should you get it?
• How can you do that?

Before you go ahead, please ensure that the Amazon brand registry implies to:

• Manufacturers
• Direct marketers
• Suppliers who have consent from the manufacturer

If you are not one of these. Or you do not have the consent from the manufacturer. Then Amazon will not register you for this program.

Let us begin with the introduction to the Amazon brand registry.

Introduction to Amazon Brand Registry in India:

Amazon’s brand registry enables a manufacturer to claim their products on Amazon. This way they take up the responsibility of the behavior of the brand. And they have to take measures to keep their brand identity intact. With this program, the manufacturers and vendors get the authority to modify the deals and list up their private labels. It is indeed an effective way to enhance the presentation of your brand on Amazon. Further, the Amazon brand registry in India brings some administrative controls to the manufacturers and vendors. They get the ability to manage ASIN and enhance the scalability of their brand.

Advantages of Amazon Brand Registry:

Here are a few advantages of Amazon brand registry in India:

• Listing in the Amazon brand registry enables the applicant to maneuver the brand image. The applicant can easily manage the posting of their products on Amazon.
• If you are having trouble with the counterfeit trade, then the Amazon brand registry in India is a way to curb that. This registry will enable you to look for the vendors selling your products without authorization. And the leveraged controls can help you maneuver their actions.
• With this program, the applicants can protect their brand. Amazon empowers the manufacturers and vendors by holding their content as the primary and only source of the brand. And upon finding a counterfeit activity, it favors the brand by stopping any irregular movement. However, you need to make sure that there is precise and complete data available.

How to get the Amazon Brand Registry in India?

The very step towards getting the Amazon brand registry is to have an account with Amazon. Simply go onto Amazon.in and create an account if you do not have yet. Further, here are the steps you need to take to get the Amazon brand registry in India:

• Trademark:

  The very first requirement for this program is to have the trademark. Trademark ensures that you have the rights of the brand you are proposing for the Amazon brand registry. And it puts Amazon into the safety. However, if you do not have the trademark, you will not be able to move ahead with this program. You need to get the trademark before Amazon lets you enter in this program. But that can make you wait for long, as trademark creation takes a whole lot of time.

  • If you are not sure how to get a trademark, let us help you with that. You need to find a legal consultant who deals with copyrights and trademarks. They will apply on your behalf whether in a court or online through a legal channel. Further, we can be of help to you to take your petition of trademark ahead.

• Amazon Brand Registry:

  Soon as you have the trademark, you are ready to move ahead with the Amazon brand registry in India. Well, login to your Amazon account and go onto brand registry.amazon.in. There you will find the option to enroll in a new brand. Once you select it you will move into the application process. It is a three-step process that will help you get the Amazon brand registry.

• Application Process:
  

  The application process has three steps. The first deals with the legalities like the trademark, logo, and name. The second step requires you to provide images of products, labels, and logos. And finally, in the third step, you have to provide information on the characteristics of your brand.

  • 1. Here Amazon will ask you for three pieces of information. Initially, it will demand the trademark information. Also, you can provide the serial number for registration. Moving further, Amazon will ask for the bundling information. That means if your brand name and logo are printed on the bundle packages. Well, you need to ensure that bundle and individual packaging has your brand name and logo on it. Else, there are chances Amazon may not let you proceed.
  • 2. Here in this section, you have to upload the images of your product, the logo, and the packaging. Make sure that the images of packaging as well as the product have the logo on it,and are clearly visible. Further, ensure that every image you present is clear and easy for the viewer to understand. Any unclear picture can halt your progress. Moving further, the next phase in this step is about the online presence of your brand. Although Amazon has made that optional for the applicant to fill. But we have seen some cases in which applicants skipped that step and their application were not processed. Certainly, it is better to fill it up.
  • 3. In this step, Amazon will ask you to provide the characteristics of the product you are offering. Along with that, it asks for the place of manufacturing and the area that you are eyeing to serve.

• Confirmation:
  

  Soon as you complete the third step, your application is ready to move ahead for inspection and conformation. Upon finding everything satisfactory, Amazon will grant you the brand registry. Amazon may take up to a fortnight to inspect the application and to let you know.

How to Register for Amazon Brand Registry:

3. To create An Amazon Brand Registry account you can create a new one with a general sign up method. If you are already a seller you can use Amazon Seller account credentials.

 

Official Website: https://brandservices.amazon.in/